Fallett

Fallett is a rising Korean fashion brand that has quickly gained popularity with its unique style and brand philosophy. The name "Fallett" comes from the word "palette," symbolizing the brand's ability to create infinite colors and possibilities, much like a palette of paints. This concept is central to the brand’s identity, blending art and fashion so that everyone can find their own unique style.

1. Part of the Same Company as COVERNAT

Even though Fallett is a relatively new brand, it shares the same company as two other well-known Korean brands, COVERNAT and MARK GONZALES. Despite being the "newcomer," Fallett has quickly attracted a loyal fan base with its distinctive designs and has become a favorite among Korean university students, as well as a go-to for many celebrities’ off-duty looks.

2. Brand Philosophy

Fallett's philosophy is rooted in the concept of a "palette," emphasizing the blending of different elements and colors in its designs to create limitless possibilities. The brand often incorporates artistic elements into its clothing, such as reinterpreting classic paintings by adding new features and giving them fresh life. At the same time, Fallett keeps its designs simple and clean, often featuring cute illustrations or unique details that make the pieces approachable and stylish.

Fallett masterfully combines an artistic, minimalist, vintage, and trendy feel, making its clothing appeal to a broad audience. Whether you’re into artistic styles or prefer something more casual and simple, there’s something for everyone in the Fallett collection.

3. Collaborations with Other Brands

In addition to its own designs, Fallett is known for its exciting brand collaborations. In September 2021, Fallett teamed up with the iconic denim brand Lee to create a special collection that combined both brands' distinct styles. The collaboration resulted in highly praised pieces that demonstrated the perfect blend of both worlds. Following that, in October, Fallett collaborated with COVERNAT, its sister brand, and in May 2022, it launched an impressive collection in collaboration with the National Gallery in London. This unexpected partnership brought an artistic flair that pleasantly surprised many.